A tool aimed at newly qualified drivers has been blocked by Facebook.

The insurer Admiral intended to use Facebook to detect people who seem overconfident, looking out for overuse of exclamation marks and trigger words like "always" or "never"  instead of  "maybe" counting against them.

The use of big data by business is not something new however, this has for the time being, drawn a line in the sand and is a significant victory for privacy in an ever intrusive world.